How to use SEMrush keyword gap analysis tool?

Semrush Keyword Gap Tool is a keyword research tool offered by Semrush, a popular digital marketing software suite. The tool allows users to compare the keyword rankings of two or more websites and identify gaps in their keyword coverage. This can help identify new keywords to target for improved search engine optimization (SEO) and search engine marketing (SEM) efforts.

With the Keyword Gap Tool, users can compare the keyword rankings of their website with those of their competitors and identify keywords that they are not ranking for but their competitors are. The tool provides a visual representation of the keyword gaps, making it easy to understand and prioritize opportunities for improvement.

The Semrush Keyword Gap Tool is a useful tool for digital marketers and SEO professionals, helping them to identify new keywords to target, improve their rankings, and stay ahead of the competition.

SEMrush tools can provide a platform to check up to 5 competitors each time.  A comparison between different keyword profiles. You can check which keyword your competitor is ranking for and you are not. This is a key to know where you and competitor keyword stands.

Keyword Gap analysis tool has a filter to check organic or paid keywords and their respective rankings. You can eye on the competitor and analyse the gap between you and your competitor. This will help you to discover the keywords which you are not looking at before. You can generate a report which implies to show you keyword opportunities, keyword overlaps from all selected sites. This is beneficial to plan your SEO campaign and SEO implementation.

Here is a step-by-step guide on how to use SEMrush Keyword Gap Analysis Tool:

Step 1: Log in to SEMrush

First, you need to log in to your SEMrush account. If you don’t have an account, you can sign up for a free trial.

Step 2: Navigate to Keyword Gap Analysis Tool

Once you are logged in, navigate to the Keyword Gap Analysis Tool. You can find this tool under the “Keyword Research” section of the SEMrush dashboard.

Step 3: Enter Your Domain and Competitor Domains

Next, enter your domain and up to four competitor domains. You can enter the domains manually or use the “Paste” feature to copy and paste a list of domains.

Step 4: Select Keyword Types

Select the keyword types you want to compare. SEMrush Keyword Gap Analysis Tool offers a range of keyword types, including organic search keywords, paid search keywords, and PLA (Product Listing Ads) keywords.

Step 5: Hit “Go” and Review Results

Once you have entered your domain and competitor domains and selected the keyword types you want to compare, hit the “Go” button. SEMrush will then generate a report showing the keywords your competitors are ranking for that you are not.

Step 6: Analyze Results and Take Action

Finally, analyze the results of the report and take action. Use the insights gained from the tool to identify new keywords to target in your content, optimize your existing content for higher rankings, and identify areas where your website may be falling behind your competitors.

By following these steps, you can use SEMrush Keyword Gap Analysis Tool to its full potential and improve your website’s SEO strategy.

First of all, find the competitor using “organic research competitor” report. And identify ranked domains in similar keywords. Or the SEMrush tool itself list out some competitors in the drop-down menu. So you need to enter the domain name and select competitors in the drop-down menu.

Moreover, select the keyword type. i.e. Organic keywords or Paid keywords or PLA keywords according to your needs. You can compare your keywords to any type among these three with SEMrush Gap tool.